Foods

One of the most influential branding mediums that any business can use to engage their esteemed customers is paper cup branding. They offer a positive and impactful interaction with the customers and thus cement a lasting impression of your brand, which means more business coming your way.

This article is aimed at outlining how custom branded paper cups will help your business grow.

 Brand exposure

Unlike the branding that you do in your coffee shop, assume you have 20-30 different customers who consume coffee from your shop. Each leaves with the cup which they carry around. That means your brand has time to sink and associate your brand with the pleasant feeling of the coffee. You can compare that with the amount you’ll spend on paid Google ads, which don’t amount to any revenues. Within a short span of consistently serving your customers with branded cups, more people will know your brand, which means more customers, and thus, your bottom-line improves tremendously.

Targets the streets

Research has revealed that coffee is the most popular drink globally, with Brits drinking an average of 95 million cups per day. Tea comes second. Often, coffee is sold on a takeaway basis, meaning that most consumers drink while walking in the streets. If your branding is eye-catching, you’re going to attract the attention of many, and therefore you’re more customers for your business- after all, who doesn’t want to have a taste of something good, like well-packaged coffee. Customized paper cups are great for printing your latest promotions and brand messages.

Exhibitions and events

Everybody who comes to the event or exhibition is a potential customer. You’ve to make an effort to attract them to your stand and know that coffee is a favorite for many; having the branded cups works so well. The good thing is, you don’t use the cups for coffee only, but other products also like snacks or sweets. That makes a lasting impression on your brand. The printed cups are walking adverts and, therefore, a simple and effective way of promoting your brand and products/ services.

With the printed cups, you have a place to begin the conversation with potential customers, engage, promote your brand story and refer them to your website. That boosts your level of relationship, and thus they can trust you for more business.

Eco-friendly

Your customers are eco-sensitive; that means they care about the environment, and therefore, if you’re using eco-friendly packaging, they’re more likely going to work with you. Your printing cups should be 100% recyclable to make paper that can be disposed of in a better way. Your customers will be happy to work with you because they know your products are sensitive to the environment.

Branded paper cups are a great way of advertising your brand. Unlike posters, business cards, and those other printed materials, custom paper coffee cups are a great way of presenting your brand. You have the brand not only printed on the cups but imprinted in the minds of the customers.

One of the essential parts of cooking is seasoning. Seasonings are more than just adding pepper and salt to your food. Seasoning adds flavor to your food and makes it more balanced and colorful. Without seasoning, your dish can be bland and not appealing. Seasonings can be spicy, sweet, or savory. If you are looking for delicious food, try mushroom seasoning.

You can make mushroom seasoning from dry shiitake mushroom and salt. Mushroom seasoning is meaty, spicy, nutritious, and good for your health. Mushrooms contain essential amino acids and minerals to make your body healthy.

Here is the process of making mushroom seasoning:

• Dehydrate your mushroom correctly

You should dry your mushroom first before turning it into a nutritious powder. Many people prefer drying their mushrooms by themselves instead of buying already dried mushrooms from the store. It is an excellent method of saving the extra mushrooms in your fridge, and it is cheaper to buy fresh mushrooms than dried mushrooms. You should clean and cut your mushroom into thin slices before drying.

• Place your dried mushroom and salt into a blender or food processor

After your fungi have dried well, you should put them together with salt in your food processor or blender if you do not have a processor. Process them until they become a fine powder. You should pound the mushroom on and off for about 20-25 seconds to break the large pieces and maintain a constant pulse for one minute. You should pulse for a longer time if you are using a blender. Spread your fungi using a spoon in each pulse to ensure all large pieces are completely ground.

• Strain the chunks

Some large pieces might remain in your mixture even after you blend your mushroom thoroughly. You need to use a fine-mesh strainer after mixing.  Pour your mixture in the mesh after placing a big bowl to collect the mushroom powder from the mesh. This will help you to manage the large chunks for a second round of grinding. If you use a traditional filter, you might end up losing the mushroom powder through the holes. You should choose a tight woven material to collect your mushroom powder.

• Put the big chunks back in your processor or blender

Regrind the large chunks in the blender or food processor to form a fine powder. Then you can combine them in the large bowl with the other fine mushroom powder, and there you have your mushroom seasoning. You choose to add pepper to your mushroom seasoning.

• Select the suitable storage container

The best way of maintaining the freshness of your mushroom seasoning is by storing it properly. You can keep your mushroom in a plastic container and zip it. However, reserving your mushroom seasoning in an air-tight jar is the best method of storing it to increase its shelf life.

Store your mushroom seasoning away from direct heat and light. If you store your powder mushroom correctly, it can stay fresh longer than fresh mushroom.

You will have a pleasant experience if you use the mushroom seasoning one month after blending the mushroom.

• Use your mushroom seasoning

 If you love an extra flavor, you can use your mushroom seasoning in soups, broth, dips, stir-fry, and many other dishes.

Health benefits of mushroom seasoning

Mushroom seasoning has many health benefits regardless of the type of mushroom you use to make it. It helps in boosting heart health. Mushrooms contain compounds that help in lowering cholesterol. These compounds include; sterols that block cholesterol absorption in your gut, beta-glucans, a fiber that lowers cholesterol, and Eritadenine, which inhibits enzymes meant for producing cholesterol. These compounds in shiitake lower cholesterol, helping in reducing the risk of heart diseases.

The glucans in mushrooms play a considerable role in supporting your health system.  When you have a healthy immune system, you will have very few health problems. They also improve your energy levels and physical performance. They have a high level of antioxidants essential in fighting free radical damage that can cause inflammation in your body.

Bottom line

Mushroom seasoning is an excellent supplement of adding flavor to non-meat dishes. It is highly nutritious, and you can use it for medicinal purposes. However, consult your doctor before using it as a medicine. Ensure you dry mushrooms well before blending them to powder. They are an excellent alternative to vegans and promote weight loss. You can use the mushroom seasoning in soups, chicken sauces, tofu, and many other dishes.