One of the most influential branding mediums that any business can use to engage their esteemed customers is paper cup branding. They offer a positive and impactful interaction with the customers and thus cement a lasting impression of your brand, which means more business coming your way.
This article is aimed at outlining how custom branded paper cups will help your business grow.
Unlike the branding that you do in your coffee shop, assume you have 20-30 different customers who consume coffee from your shop. Each leaves with the cup which they carry around. That means your brand has time to sink and associate your brand with the pleasant feeling of the coffee. You can compare that with the amount you’ll spend on paid Google ads, which don’t amount to any revenues. Within a short span of consistently serving your customers with branded cups, more people will know your brand, which means more customers, and thus, your bottom-line improves tremendously.
Targets the streets
Research has revealed that coffee is the most popular drink globally, with Brits drinking an average of 95 million cups per day. Tea comes second. Often, coffee is sold on a takeaway basis, meaning that most consumers drink while walking in the streets. If your branding is eye-catching, you’re going to attract the attention of many, and therefore you’re more customers for your business- after all, who doesn’t want to have a taste of something good, like well-packaged coffee. Customized paper cups are great for printing your latest promotions and brand messages.
Exhibitions and events
Everybody who comes to the event or exhibition is a potential customer. You’ve to make an effort to attract them to your stand and know that coffee is a favorite for many; having the branded cups works so well. The good thing is, you don’t use the cups for coffee only, but other products also like snacks or sweets. That makes a lasting impression on your brand. The printed cups are walking adverts and, therefore, a simple and effective way of promoting your brand and products/ services.
With the printed cups, you have a place to begin the conversation with potential customers, engage, promote your brand story and refer them to your website. That boosts your level of relationship, and thus they can trust you for more business.
Your customers are eco-sensitive; that means they care about the environment, and therefore, if you’re using eco-friendly packaging, they’re more likely going to work with you. Your printing cups should be 100% recyclable to make paper that can be disposed of in a better way. Your customers will be happy to work with you because they know your products are sensitive to the environment.
Branded paper cups are a great way of advertising your brand. Unlike posters, business cards, and those other printed materials, custom paper coffee cups are a great way of presenting your brand. You have the brand not only printed on the cups but imprinted in the minds of the customers.